KLM airline seems to have added the AR feature as a way to draw attention to its app, which lets you book your flight or store your e-ticket. Now the company’s using the same AR tool through its business Messenger app. Facebook announced that some brands would be able to use AR through the platform back in May.
After who-knows-how-many passengers asked about luggage size limits, the company is using the Messenger and in-app AR experience to pretty much make a game out of checking your baggage size.
The airline has previously dabbled in AR for less-than-useful purposes, like sharing a 360-degree view of its Dreamliner aircraft. (I mean, it veers into cool, but it’s not that handy.)
While the luggage tool is mostly a guide and doesn’t jump you through airport security or anything, it’s still one of the most helpful AR uses we’ve seen.