In the video ad, Cardi stars as her “regular degular shmegular girl from the Bronx” self before fame in her local salon where she and a group of salon-goers are chatting it up.
As she debates with her neighbor under the hair dryer about the guy who’s “not cute enough not to call [Cardi] in two days,” her Reebok Classic Club C Vintage shoe laces come undone. Once the salon patrons side-eye her wardrobe malfunction, Cardi B lets her pink acrylic tips grow quadruple times its length to tie the ’80s originated sneakers as fellow customers watch in amazement.
The campaign focuses on Cardi’s real-life experience (with a hint of majestic realness) rather than a celebrity placement. According to a press release from Reebok, the Reebok’s “Sport the Unexpected” platform celebrates the bold and fearless attitudes of people who exemplify the unexpected, hence Cardi’s timely unapologetic personality in the short film.