OH SNAP, SNAPCHAT IS IN A DILENMA!!

zeina Otonjo

August 9, 2018

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Snapchat is hurting, and we mean really bad!

This past  Tuesday the company shared the sad news stating it had lost about 3 million of its active users’. This decline is based on the app’s recent redesign. Surprisingly the design change came as a response to help users from the age 35> group find more user-specific content.

The new design spearheaded by Spiegel himself raised rage and disappointment from users almost immediately.

A change.org petition was even initiated to reverse the update and more than 1 million signatures signed on.

SNAP CHAT USER STATISTICS

The lost 3 million users in the last three months could continue in the next quarter, while  Snapchat’s chief competitor Instagram continues to soar.

The competitor, Instagram just marked the two-year anniversary of its own version of Stories and announced it had crossed 1 billion users.

We still love the filters on the snap, so let’s hope this decline in subscribers and activity will not push the company off the social circuit.

SNAPCHAT FILTER

Tags:
#snapchat business Filters petition social media Tech
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