OH SNAP, SNAPCHAT IS IN A DILENMA!!
August 9, 20180
Snapchat is hurting, and we mean really bad!
This past Tuesday the company shared the sad news stating it had lost about 3 million of its active users’. This decline is based on the app’s recent redesign. Surprisingly the design change came as a response to help users from the age 35> group find more user-specific content.
The new design spearheaded by Spiegel himself raised rage and disappointment from users almost immediately.
A change.org petition was even initiated to reverse the update and more than 1 million signatures signed on.
The lost 3 million users in the last three months could continue in the next quarter, while Snapchat’s chief competitor Instagram continues to soar.
The competitor, Instagram just marked the two-year anniversary of its own version of Stories and announced it had crossed 1 billion users.
We still love the filters on the snap, so let’s hope this decline in subscribers and activity will not push the company off the social circuit.